How we measure conversion attribution without a cookie banner
How we forward contact-form and affiliate events to GA4 on top of Vercel Analytics, without requiring a cookie banner to measure basic product usage.
attributionanalyticsga4privacyutm
Blog
Notes for people building a real operation.
Technical lessons on automation, products, and software.
How We Monitor a Tool Running on Multiple Physical Kiosks at Once
We extended our desktop-tool telemetry to group events by physical kiosk, and fixed a real timezone gotcha along the way.
telemetrymonitoringpostgrestimezonesengineering31 Days Without a Lead: What Our Investigation Found
A commit swapped the homepage CTA and the site went 31 days without a lead. The post-mortem: root cause, two silent bugs, and a misconfigured GA4 metric.
post-mortemctaconversionsilent bugsga4lead funnelHow We Built the Chiarelli Labs Affiliate Program
How we built our own affiliate program: a 60-day first-touch cookie, automatic per-milestone commission, and a dashboard that protects lead identity.
affiliatesgrowthautomationprivacypipelineHow We Run Post-Sale Support for a Desktop Tool Installed at the Client
Publishing a version notifies the client with the right link, replying by email becomes tracked history. We fixed two gaps: unbranded email and Windows-only support.
clientspost-saleemailengineeringdesktop toolHow we built the loop that runs our company with AI
Behind the scenes of Company OS, the decision loop that runs inside our site: why it is repo-native, how we make every decision measurable and why the AI proposes but does not decide.
iacompany-osdecisaonextjsHow we built the pipeline that classifies our leads with AI
Behind the scenes of the pipeline that classifies every inbound lead on our site: architecture, prompt injection defense, output validation and why the AI never sends anything on its own.
iaautomacaoleadsnextjsHow we built an AI agent that prospects for us
Behind the scenes of the agent that discovers, qualifies and reaches out to B2B companies for us: architecture, quality gates and lessons from production.
iaagentesprospeccaoautomacaoSoftware house vs in-house dev, RPA, and no-code: when each makes sense
An honest comparison between software houses, in-house dev, freelancers, RPA, and no-code. Practical criteria to decide which path fits your project.
automationsoftware houserpano-codedevelopmentWhen you shouldn't hire Chiarelli Labs (and what to do instead)
Honest transparency about when Chiarelli Labs isn't the right choice. Each scenario with a concrete, honest alternative.
software housewhen to hiretransparencydecisionAI in production: what separates a demo from a reliable system
Any dev can get GPT to extract data from an invoice in 5 minutes. The hard part is making it work every time, with any input, with visibility when it breaks.
aiproductionllmobservabilityautomationHow the Chiarelli Labs process works: locked scope, timeline, and price
An explanation of the contracting and project execution process at Chiarelli Labs, from first contact to delivery with a 90-day warranty.
processcontractingscopesoftware houseWhat is AI automation and when is it worth it for B2B companies
A direct explanation of AI automation: what it is, where it actually works in B2B operations, and how to evaluate whether a process is a candidate.
AI automationB2Boperationsartificial intelligenceHow to automate financial reconciliation with Python and PDF
Step-by-step technical guide to extracting data from bank PDFs, cross-referencing with Excel spreadsheets, and automatically generating reconciliation reports.
pythonautomationpdfexcelfinancial reconciliationDigital product vs. custom system: when to choose each
How to decide between building a scalable digital product or a custom internal system, with practical criteria for each situation.
digital productarchitecturetechnical decisionsoftwareIntegrating legacy systems with modern APIs: practical approaches
How to connect legacy systems (ERP, custom systems, spreadsheets) to modern APIs without rewriting everything — with patterns, trade-offs, and when to use each approach.
integrationlegacy systemsAPIERParchitectureChecklist for hiring a software house without regrets
Seven questions to ask before signing a contract with a software house — including what contracts usually hide and what to evaluate beyond the portfolio.
hiringsoftware housechecklistbest practices